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Air/Traffic Controller


Air/Traffic Controller Main Menu

 

Air/Traffic Controller or A/T was a computer program that was used by cable television companies
to control analog advertising-playback equipment.

A/T was a large DOS (pre-Windows) software package that was used with analog (pre-digital) video-playback equipment
back when virtually all television was analog.

The name Air/Traffic Controller comes from industry jargon. In the TV business, commercials are "on the air"
and the process of scheduling them is called "traffic". Air/Traffic Controller performed many routine and
repetetive office functions automatically, reducing the workload on the office staff.

At its peak during the late 1990s A/T was used by over 350 cable advertising sales offices in the United States and on three other continents.
It was licensed by most of the major-market cable interconnects in the US, including Los Angeles, San Francisco, Atlanta, Boston, Phoenix, Miami, and many others.

Our logo still looked like this...

Perfect Sync Logo (Phase II)

This is how an industry trade magazine described us in 1992...

Trade Magazine Article

Our staff looked like this...

The Gang

Squi Mig Sharona Zeke Amber

Our Offices looked like this...

17117 Office Office View
Bullpen

Our advertising looked like this...

A/T "Testimonial" Ad from 1991 No Make Goods Lots of Testimonials
We missed the ESPN game again??? A/T Advertising

This is what our customers thought about us...

Survey Results (average 9.42 out of 10.00) Our Favorite Survey (and not for the obvious reason)

Trade Shows looked like this...

Mig, Squi, Boss at CAB Happy Customers Happy Customer, VERY Happy Employee at CAB Friends at CAB
Large A/T Mugs Air/Traffic Planes Squi demonstrates use of promo item
Pen

Our softball team looked like this...

Softball Team Lineup Perfect Sync Softball Team Softball

Somewhere around our tenth anniversary ('97) we started using a new logo...

Phase II Logo

...and our computer screens looked like this...

More A/T Menus
Click here for lots more A/T screens.

Unless you were in the cable ad business back then, the small print will be meaningless...

Texscan CSR-92... 94, 192, 294, 194, Prizm... Channelmatic AdCart and Logmatic, The StarNet Inserter, Ad Systems... CompuLink, Ad Manager, CMACS, INTABS, 20-20, Novar, Oasis, Columbine/JDS... IBM XT, Hayes 1200, Wyse 50, control-backslash, cue tones, prerolls, U-Matics... Continental, Comcast, Cox, Bay Cable (San Francisco), AdLink (LA), CAMA (Atlanta), RASCO/RAINBOW (NY), TCI (everywhere!)... CAB at the Mariott Marquis... Ed Dowd, Mike Ross, Mike Shofner, Mike Shofner-Ross, Marty Tilley, Judy Belisle, Ruth Marshall, Jeff O'Brien, Roger Heidenreich, Joe Fabiano, James Kelso, John Jerman, Philamon Lopez, Alan Sawyer, Paul Woidke, Jack Goldie, Bob Tuttle, John Lay, Wayne Hindmarsh, Wayne Ruting, Doug Rother, Pete Czornuhus, John Beard... Penny, Sally, Betsy, Kayla, Katherine, Stan!... and so many others.

Of course eventually, the bell curve did what bell curves do. The cable advertising industry's technology experienced a gradual sea change (so to speak) from analog to digital.
As analog systems were replaced by digital systems, A/T was replaced by other software.
The last Air/Traffic Controller site -- and one of the very last analog-spot-playback sites in the USA -- signed off on September 30, 2004.

Sixteen years is a respectable run for a program written in DOS / BASIC.

Now, during the same time period that all of that was going on...

Next Product : Flight Management

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UPDATED 09 NOV 2007 EP    



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